BoA. This Korean artist is one of the most well known superstars in the South Korean and Japanese music circuit. I was looking on YouTube for new music videos by some of my favourite artists, when I saw BoA had released new singles, one of which was Possibility. Having already made a name for herself in Asia, last year BoA crossed the pond to try and conquer America. Her debut single Eat You Up is and upbeat dance track, featuring a music video that could easily raise the bar in terms of dance moves. Other releases include I Did It For Love and Energetic. The latter two sound very similar to Madonna’s computerized voice. Of the songs that I have listened to, BoA’s voice sounded very electronic, giving a nod to the electro-pop theme that most artists and bands are currently adopting.
She has also released an English album earlier this year, which was also released globally just last month. For the album BoA has worked with some well-known producers, for example Sean Garrett, Brian Kennedy, and Bloodyshy & Avant. Already there has been a buzz about BoA amongst the MTV network. Being trilingual must be great (she’s fluent in Korean, Japanese and now English). Imagine singing songs in different languages on a whim? I have only heard some of her English songs, namely the ones mentioned here. Haven’t heard enough to make a judgement yet, but her new sound is in stark contrast to her old style. Music wise, her style is very upbeat tempo and Westernised, featuring a mixture of electro-pop with fast beats. It’s a strong contrast in comparison to her previous works, where the melodies are often very pop and more feminine. The only downside seems to be that BoA doesn’t use her natural singing talent to full potential, aiming for a synthesized electronic sound.
Image wise, I’m loving the street-rebel-meets-punk-princess look. And how bling does she look in ‘Energetic’ ? Makes me wish I had her hair, make-up and wardrobe stylists.